Thursday 19 September Genji-A at 3rd floor 09:00 Challenges and Opportunities in the Paediatric Market Maureen Doty Tomasula Children are one of our most precious resources, and those with congenital or acquired hearing loss cannot participate and learn like their peers without early and child-friendly amplification to help them make meaning of their auditory environment. A significant obstacle in many parts of the world is early identification. Furthermore, the paediatric hearing aid market does not typically offer attractive reimbursement levels yet if we consider each child as a patient for life, the extra efforts can have long-lasting effects. With Oticon’s unique BrainHearing™ approach, we can look beyond simple audibility for children and optimize their language development, learning and emotional growth by providing the developing brain with the best signal possible. 09:30 Introducing Xceed Play: More Access to Speech Maureen Doty Tomasula Oticon Xceed Play BTE SP and UP set new standards within paediatric power hearing aids with the ground-breaking OpenSound Navigator™. In this session we present how these new instruments address the unique needs of children with hearing loss and how the complete paediatric portfolio puts Oticon back in a strong competitive position. 10:00 Brainstorming: How to Break into the Paediatric Market In this session we shall share ideas on how to regain our leading position in the paediatric market with the new Xceed Play portfolio. 10:15 Break 10:30 Oticon CROS Carsten Ahlbom When a person suffers SSD (single-sided deafness), they search for a good solution, but it is often difficult to find an attractive, well-functioning high quality way to overcome the communication difficulties they have, when missing sound from one side of the head. Finally we have a wireless CROS, the Oticon CROS. We will look into candidacy, fitting issues and how to use. 6
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