Back to content Since 2018* 12 countries participated in Campaign for Better Hearing, including the newest member, Greece. more than DKK 20,500,000 raised 946,361 screenings & tests 1210 people helped In the first half of 2021, the campaign experienced a stag - nation when conferences and other campaign activities were put on hold because of tight coronavirus restrictions. However, we successfully launched in Greece in February 2021, achieving one of the targets for the year. The second half of the year kicked off with a lot of social media and PR activities along with physical events such as Go Bananas Tour to raise awareness of the campaign. We also experienced a positive effect from the new Hearing Healthcare Reform in France: A boom in appoint- ments at the clinics positively impacted the amount of money raised to give back and increased the total amount of hearing screenings and tests done. We are satisfied with the results considering the challeng - ing and uncertain market we have seen the last year. We look forward to continuing to develop this initiative and to keep pushing the importance of hearing healthcare. In 2022, with coronavirus still creating uncertainty for in-person activations, we will shift focus somewhat from emphasising community events - although, when possible, these will continue - to using the campaign message in one-on-one conversations with clients, doctors and other influencers who can inspire others to get their hearing tested. We believe this will help keep test counts high, enabling us to continue to increase the number of hearing aids given through the campaign. 1609 hearing aids donated *Excluding Q4 in 2021. Demant ∙ Sustainability Report 2021 106
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