People & culture Our approach Our values In 2021, we introduced our Demant Group values, which are fundamental in supporting our purpose and our ambitions. The values express how we do things at Demant; they create a strong platform for collaboration across the Group and they clarify the key traits of how we operate as an organisation to ensure that we always build on this DNA in our daily actions. We create trust We value the opinions of our customers and colleagues. We promote a work environment based on inclusion, honesty, integrity and respect. We always keep our promises. We are team players We collaborate and network effectively across Demant. We take initiative and help each other achieve our ambitious goals. We create innovative solutions We challenge ourselves to improve and find new, value-adding solutions. We are curious to share ideas and insights to increase our collective innovativeness. 71 Demant ∙ Sustainability Report 2021 We apply a can-do attitude We always look for opportunities to win the business and do our best to add value to our customers. We find solutions and act.
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