Life-changing differences through hearing Hearing Care Hearing Care Through our Hearing Care business, we connect face-to-face with hearing aid users via personalised care and support. Topic Free yearly hearing assessments for people over 60 2021 Target Minimum 5% increase in assessments conducted. The Hearing Care business area, Audika Group, is a global re- tailer that provides hearing care and hearing solutions world- wide. Audika Group is made of several strong local brands such as Audika, HearingLife and Hidden Hearing. With a global network of approx. 2,600 clinics in 20+ coun- tries, we offer the final step towards life-changing hearing healthcare to people with hearing loss via local customer ser- vice and a business approach that caters locally to the diverse customer needs and standard practices. Demant’s ambition to contribute to global hearing health and create awareness of the direct link between good hearing and health is central to our Hearing Care business. Every day, our hearing care professionals enact on these ambitions in their interaction and care for people with hearing loss in the communities that surround our clinics. Through free hearing assessments for everyone, our clinics help increase awareness of the importance of hearing. 53 Demant ∙ Sustainability Report 2021
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