Life-changing differences through hearing The Demant Group’s core contribution Risks and opportunities Certain business-related circumstances can pose an unavoid- able risk to Demant’s ability to deliver on our core contribution. While we accept and do what we can to mitigate these, we are dedicated to continuing to seize the opportunities that arise. Please note that the elements listed below are both risks and opportunities depending on the approach to mitigate and take advantage of risks. Slow progress with recognition of hearing loss. For many, it is fundamentally difficult to accept that one’s hearing is not good enough and this creates a barrier in seeking help. Improved technology. Constantly improving technology that enables us to make hearing aids and implants smaller and less noticeable naturally helps adaptation. We therefore greatly invest in innovation and technology. Clinical requirements. Most of Demant’s activities with research and development rely on access to the correct clinical population and clinical monitoring in the market to gain insights. Health infrastructure in vulnerable communities. Access to hearing treatment in low- and middle-income countries contin- ues to be difficult. If there is no hearing health infrastructure, it is not possible to service hearing aids. Ambiguity in standards. Commonly, the recommended age threshold for getting one’s hearing tested varies from country to country – and at a very late point in life, which means that hearing losses could have been alleviated much earlier. More streamlined and improved standards can mitigate this risk, and to seize this opportunity we engage in international projects that focus on early hearing rehabilitation. Fight for talent. There is high global demand for qualified workforce in certain areas in which we need specific compe- tencies. Therefore, talent retention and attraction are high on our people agenda. 39 Demant ∙ Sustainability Report 2021
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